First and foremost, a logo has to work in black and white, as it is the least expensive print ad that any starting out business owner can afford. I was wracking my brain, trying to figure out what colors I am going to use for this publishing house logo, as I was designing it. Then I did a bit of research and I found out that most of the publishing companies logos are black and white. Boy, was I relieved! :-) The logo turned out beautifully, dont you think? Client loved it and was very happy with the outcome.
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